Page brief
- Primary question the page answers in one sentence.
- Audience (buyer, landowner, builder, developer).
- Search intent (informational, navigational, commercial, transactional).
- Required entities (zoning, setbacks, easements, soil, septic, financing, etc.).
- Required proprietary element (checklist, decision tree, calculator, framework).
Drafting
Drafts open with the answer, then expand into a process. We prefer numbered steps, plain-language definitions, comparison tables, and named entities. Marketing language stays out of informational articles; it belongs on the platform and how-it-works pages.
Validation checklist
- Unique title, description, canonical, H1, and primary keyword.
- At least two internal inbound links and three internal outbound links.
- Featured image with descriptive alt text and explicit dimensions.
- Author and (where applicable) expert reviewer named on the page.
- Sources block citing primary or industry sources.
- Structured data: Article + BreadcrumbList; FAQPage when warranted.