What we're measuring
- Budget bands by region and household income.
- Program priorities (square footage, bedrooms, primary-suite location, outdoor program).
- Land status at the time of first inquiry — own, under contract, searching, undecided.
- Top reasons projects stall between discovery and groundbreaking.
- Builder selection criteria first-time buyers actually weight.
Methodology
The benchmark draws on anonymized, aggregated Home Vision Discovery responses. Individual respondents are never identifiable; findings are reported in distributions, not in individual answers. Data collection and reporting follow our content methodology.
Be the first to read it
Start your Home Vision below to contribute anonymously to the data set, and we'll send you the full report when it publishes.